A rapid experiment in making a business model a “thing.” Starting with a set of rules, and approaching business model generation and entrepreneurial processes in an explorational manner.
- Walk one Block. Take a picture. This is your product.
- Walk one more block. Take a picture. This is your market.
- Walk one more block. Take a picture. This is your location / industry.
Generative Business Output 01: Park Benches for Dogs at Railroad Stations
Product: Bench
Market: Dog
Location: Railroad Station
Generative Business Output 02: Roses for Chefs at Coffee Shops
Product: Roses
Market: Chef
Location: Coffee Shop
Next Steps:
- Develop this as a system for others to use.
- Play out one of the outputs / generative businesses.
- What does it mean to develop generative business?
- How can this process add a critical dimension?
- How can this process be released from the present, and instead enter a dialogue with the future?
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