A rapid experiment in making a business model a “thing.” Starting with a set of rules, and approaching business model generation and entrepreneurial processes in an explorational manner.
- Walk one Block. Take a picture. This is your product.
- Walk one more block. Take a picture. This is your market.
- Walk one more block. Take a picture. This is your location / industry.
Generative Business Output 01: Park Benches for Dogs at Railroad Stations
Location: Railroad Station
Generative Business Output 02: Roses for Chefs at Coffee Shops
Location: Coffee Shop
- Develop this as a system for others to use.
- Play out one of the outputs / generative businesses.
- What does it mean to develop generative business?
- How can this process add a critical dimension?
- How can this process be released from the present, and instead enter a dialogue with the future?
The top 10 jobs of 2010 did not exist in 2004, and the top 30 jobs of 2018 do not exist in our present reality. This networked revolution begs for a new field of business, and new entrepreneurial intentions. [ ] is an incubator for imaginary business proposals. Working as fictional entrepreneurs, we seek out the voids and gaps within the daily lives of our future selves, and design for those situations, fulfilling needs that have yet to exist. Our products do not aim to predict the future or solve problems, but instead speculate in order to raise questions around today’s ramifications. As an organization, [ ] manufactures diegetic prototypes and opportunity-reports that aim to inspire and produce entrepreneurial vision, using business as a medium for design-futurology. Our products are not fiction or non-fiction, they are the bridge between the two. We manufacture a reality that isn’t here yet. Aesthetically speaking, our work is not concerned with the conventions of current design systems (web 2.0, mobile apps, etc.). Instead, our renderings are often inspired by the aspirations and visual language of the industrial revolution – a method of looking at the past to better understand the future. The work is crafted through collaborative effort. After illustrating a trajectory and assembling a diverse team of consultants, [ ] engages in a series of explorations that dig deeper into the affordances of the original theory to create diegetic business proposals. While the breadth of our research is wide, our current focus is on the potential for innovation within the context of bionic adaptation as a result of severe constraint (i.e. memory shortage, censorship). [ ] was established in 02011, and is currently based in Los Angeles, CA.
I. Executive Summary:
[ ] is an incubator for imaginary business-design proposals. Working as fictional entrepreneurs, [ ] seeks out the voids and gaps within the daily lives of our future selves, and designs for those situations, fulfilling needs that have yet to exist. As an organization, we manufacture diegetic prototypes and opportunity-reports that aim to inspire and produce entrepreneurial vision, using business as a medium for design-research. Our products provide consumers accessible entry points to a critical dialogue around the future implications of today, and foster long-term thinking through fictional entrepreneurship. While the breadth of our research is wide, our current focus is on the potential for innovation within the context of bionic evolution.
II. Company Summary and Vision:
II a. Mission:
To foster long-term thinking in the field of entrepreneurship and innovate new approaches to business-design and entrepreneurial strategy.
II b. What is the critical need of our perceived or existing market?
Numbers are a hindrance on future-making skills. Producing cultural change is an act that is far too radical for a quantitative practice. Entrepreneurs often turn towards numbers to see how coordination or reallocation can be optimized to provide great benefit to either corporate or social entities. A quantitative and theoretical stance like this is actually crippling to the radical thinking an entrepreneur is capable of, limiting their ability to innovate that which does not exist and change the way we perceive the world around us, on both macro and micro scales. The top 10 jobs of 2010 did not exist in 2004, and top 30 jobs of 2017 do not exist today. This networked revolution begs for a new field of business, and new entrepreneurial intentions.
III. Three Niches
III a. Niche of Process
[ ] uses entrepreneurship as a method of design-research & design-futurology. This process allows us to embody complex outlooks in an accessible manner.
III b. Niche of Product
[ ] produces open-source outlook-reports and diegetic prototypes that create accessible entry-points to the future. Using fiction and design-thinking, we craft narrative visions that offer a unique perspective on human-future interaction. While our products and proposals do indeed exist in our present reality, they are not of much practical use, yet.
III c. Niche of Market
[ ] works with and for a wide range customer-base. Our products are designed with the intention of creating various entry points for a diverse clientele.
Week 8 is a big one for me. Not only will I be participating in the “Science Fair” / work-in-progress show and review, but the next day I will also be speaking on a panel along with IDEO at the annual SE-ALLIANCE conference in Chicago. SEA is the largest network of Social Entrepreneurs in the nation, if not the world, and their annual conference attracts a massive crowd from within this budding industry. This year, I have receive the honor of being recognized as a leader in the field of Social Entrepreneurship and am thus speaking at the event. The topic of conversation, and of my talk is the role of design in entrepreneurship.
Of course, I was invited to speak on behalf of my company, a verynice design studio, but I will also use this event to announce my new business-in-progress, my thesis.
A goal that I have set for myself is to begin / continue thinking deeply and strategically about the business I want to start during my time here at Art Center. While I recognize the business will change as the work progresses, it will be a great jumping off point to give a framework and larger meaning to my work as a whole. A good business is iterative, and starting sooner rather then later to craft the model will allow for this experimentation. More thoughts on the business to come.