The top 10 jobs of 2010 did not exist in 2004, and the top 30 jobs of 2017 do not exist as you read this statement. This networked revolution begs for a new field of business, and new entrepreneurial intentions. [ ] is an incubator for imaginary business-design proposals. Working as fictional entrepreneurs, we seek out the voids and gaps within the daily lives of our future selves, and design for those situations, fulfilling needs that have yet to exist. Our products do not aim to predict the future or solve problems, but instead speculate in order to raise questions around today’s ramifications. As an organization, [ ] manufactures diegetic prototypes and opportunity-reports that aim to inspire and produce entrepreneurial vision, using business as a medium for design-research. Formally speaking, our work is not concerned with the conventions of current design systems (web 2.0, mobile apps, etc.). Instead, our renderings are inspired by the aspirations and aesthetics of the industrial revolution – a method of looking at the past to better understand the future in order to craft a more accessible and compelling visual strategy. The work is crafted through collaborative effort. After establishing and illustrating a design proposal and assembling a diverse team of consultants, [ ] engages in a series of explorations that dig deeper into the affordances of the original theory to create diegetic business, the tangible form of fictional entrepreneurship. While the breadth of [ ]’s research is wide, our current focus is on the potential for innovation within the context of bionic evolution.
Monthly Archives: September 2011
A recent study by Microsoft Research and the University of Virginia, “The Data Furnace,” argues that servers can be installed in homes and offices to be used as a primary heat source for the space. Doing so, their report claims, will result in three major advantages:
- lower carbon footprint
- reduce the total cost of ownership per server
- DATA lives in a closer proximity to the user.
In a future scenario in which the cloud is almost full, how can users take advantage of a server’s heat to maximize their personal data-storage space? “Domestic Cloud” is a series of products exploring the ramifications of limited data-space on the domestic environment. Is it possible to harness the heat of our personal data to support everyday tasks and routines such as frying an egg or drying our clothes?
Explore the project as a whole in the accompanying publication.
I. Executive Summary:
[ ] is an incubator for imaginary business-design proposals. Working as fictional entrepreneurs, [ ] seeks out the voids and gaps within the daily lives of our future selves, and designs for those situations, fulfilling needs that have yet to exist. As an organization, we manufacture diegetic prototypes and opportunity-reports that aim to inspire and produce entrepreneurial vision, using business as a medium for design-research. Our products provide consumers accessible entry points to a critical dialogue around the future implications of today, and foster long-term thinking through fictional entrepreneurship. While the breadth of our research is wide, our current focus is on the potential for innovation within the context of bionic evolution.
II. Company Summary and Vision:
II a. Mission:
To foster long-term thinking in the field of entrepreneurship and innovate new approaches to business-design and entrepreneurial strategy.
II b. What is the critical need of our perceived or existing market?
Numbers are a hindrance on future-making skills. Producing cultural change is an act that is far too radical for a quantitative practice. Entrepreneurs often turn towards numbers to see how coordination or reallocation can be optimized to provide great benefit to either corporate or social entities. A quantitative and theoretical stance like this is actually crippling to the radical thinking an entrepreneur is capable of, limiting their ability to innovate that which does not exist and change the way we perceive the world around us, on both macro and micro scales. The top 10 jobs of 2010 did not exist in 2004, and top 30 jobs of 2017 do not exist today. This networked revolution begs for a new field of business, and new entrepreneurial intentions.
III. Three Niches
III a. Niche of Process
[ ] uses entrepreneurship as a method of design-research & design-futurology. This process allows us to embody complex outlooks in an accessible manner.
III b. Niche of Product
[ ] produces open-source outlook-reports and diegetic prototypes that create accessible entry-points to the future. Using fiction and design-thinking, we craft narrative visions that offer a unique perspective on human-future interaction. While our products and proposals do indeed exist in our present reality, they are not of much practical use, yet.
III c. Niche of Market
[ ] works with and for a wide range customer-base. Our products are designed with the intention of creating various entry points for a diverse clientele.
My investigation into the History of the Future investigates historical attempts of fictional entrepreneurship (the act of fulfilling needs that have yet to exist) and diegetic business (the tangible outcome of fictional entrepreneurship). Specific points of research incorporate consumable products and services that offer visions of bionic evolution – I am fascinated by 18th century patent and schematic illustration work.
While I am interested in futurist renderings of luxury and desire, the foreground of my research and design practice focuses on visions of necessity and adaptation. I am not interested in dystopia or utopia, but the in-between: a snapshot into the every day life of our future self.
I am currently working to build an archive of these aspirations in history in order to develop a basis for my own research and design.
Entrepreneurship: the act of fulfilling current needs and solving global problems through the creation of business and markets.
Business: the tangible outcome of entrepreneurship.
Fictional Entrepreneurship: the act of fulfilling needs that have yet to exist.
Diegetic Business: the tangible outcome of fictional entrepreneurship.
Week 8 is a big one for me. Not only will I be participating in the “Science Fair” / work-in-progress show and review, but the next day I will also be speaking on a panel along with IDEO at the annual SE-ALLIANCE conference in Chicago. SEA is the largest network of Social Entrepreneurs in the nation, if not the world, and their annual conference attracts a massive crowd from within this budding industry. This year, I have receive the honor of being recognized as a leader in the field of Social Entrepreneurship and am thus speaking at the event. The topic of conversation, and of my talk is the role of design in entrepreneurship.
Of course, I was invited to speak on behalf of my company, a verynice design studio, but I will also use this event to announce my new business-in-progress, my thesis.
A goal that I have set for myself is to begin / continue thinking deeply and strategically about the business I want to start during my time here at Art Center. While I recognize the business will change as the work progresses, it will be a great jumping off point to give a framework and larger meaning to my work as a whole. A good business is iterative, and starting sooner rather then later to craft the model will allow for this experimentation. More thoughts on the business to come.
Take-aways: Future, not Fiction. Fiction, as my work frames it, evokes an undertone of “uselessness” while Rene found my work to actually be quite practical, in a different kind of way. Products as thought-machines. Conversation starters. Consider a utopian version of each scenario I develop. Memory Allocation & Visualization Mask as a device for “memory optimization.” My work’s relationship to the art of Maywa Denki. “Device Art.” Business as “collective” – formed from the voices of many through the creation of a platform that defines a way of thought and participation.