The key to creating a Utopian vision of the future is community engagement and the collective agreement of the masses. As Peter Lunenfeld highlights in his book, “The Secret War of Downloading and Uploading,” a Dystopian vision, “Mutants in the Rosebowl,” is the default answer from designers of the future because utopia can not be agreed upon. Utopia is different for every individual, like a fingerprint, no one person’s perception of utopia can ever be the same and another’s. Dystopia, on the other hand, is widely agreed upon. How can we start planning for a more ideal future, designing one that we would actually appreciate engaging in dialogue around? How can we, as designers of the future, design “utopia” for a wide demographic that extends beyond ourselves? How can an entrepreneurial method / approach to thinking engage a wide audience, or at least one that is bigger than ourselves?
“These bespoke futures go beyond profit and loss statements, to create an opportunity space for the imagination, enabling individuals and independent groups to create visions of the future that inspire them. The point is to move from P&L to V&F—profit and loss to vision and futurity—from ROI to ROV –the Return on Investment to a Return on Vision.” – Peter Lunenfeld
Could we ever possibly design an ideal future for more than just ourselves? Can a non-bespoke future be of value in understanding what we do not want?