Serendipitous Business Model Generator (SBMG)

A rapid experiment in making a business model a “thing.” Starting with a set of rules, and approaching business model generation and entrepreneurial processes in an explorational manner.

  1. Walk one Block. Take a picture. This is your product.
  2. Walk one more block. Take a picture. This is your market.
  3. Walk one more block. Take a picture. This is your location / industry.
Generative Business Output 01: Park Benches for Dogs at Railroad Stations

Product: Bench

Market: Dog

Location: Railroad Station

Generative Business Output 02: Roses for Chefs at Coffee Shops

Product: Roses

Market: Chef

Location: Coffee Shop

Next Steps:

  1. Develop this as a system for others to use.
  2. Play out one of the outputs / generative businesses.
  3. What does it mean to develop generative business?
  4. How can this process add a critical dimension?
  5. How can this process be released from the present, and instead enter a dialogue with the future?
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6 responses to “Serendipitous Business Model Generator (SBMG)

  1. Pingback: Method for Serendipitous Business Model Generation (MSBMG: Part 02) | Diegetic Business

  2. Pingback: Serendipitous Business Model Generator (SBMG Part 03) | Diegetic Business

  3. Pingback: Serendipitous Business Model Generator (Part 04) | Diegetic Business

  4. Pingback: Serendipitous Business Model Generator (SBMG Part 05) | Diegetic Business

  5. Pingback: Serendipitous Business Model Generator: “Walking” Edition, Adopted by UC Merced | Diegetic Business

  6. Pingback: Database Content Creation Strategies | Diegetic Business

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