Current approaches to authoring and evaluating business plans in the field of entrepreneurship are shortsighted and irrelevant. They are not designed to accommodate the conceptual space that is mandatory in a near-future scenario that displays an exponential separation of future possibilities and present capabilities. Without a collective abandonment of the field’s current approaches, humans in our near-future will inevitably lack the capability to create new models of business, thus becoming an irrelevant asset in the process of entrepreneurship. To amplify this critique, my work explores the design of systems that speculate a reliance on automated methodologies by developing semi-embodied cognition systems for generating business plans.
I believe we are headed towards an era of sameness – an era in which innovation by the human species alone is impossible because all humanly perceivable problems are solved. While, to some, the elimination of problems may seem to be a great success, I find it to be the most pressing dilemma of mankind. Entrepreneurship, the design of new stuff as a result of our innate empathy towards others, is what makes us human. To strip innovation and ingenuity out of the human equation is to strip the very thing that makes us unique as a species.
Matthew Manos is an MFA Candidate in Media Design at the Art Center College of Design. This is his thesis blog.