“Diegetic Entrepreneurship: A Documented Attempt at Inventing the Embodied Entrepreneur” is the first draft of my MFA thesis submitted to the Art Center College of Design. The paper establishes a new theoretical stand point on the role of entrepreneurs and the field of business, and then acts on this theory through a series of design systems. 8,758 words. 28 pages.
I believe we are headed towards an era of sameness – an era in which innovation by the human species alone is impossible because all humanly perceivable problems are solved. While, to some, the elimination of problems may seem to be a great success, I find it to be the most pressing dilemma of mankind. Entrepreneurship, the design of new stuff as a result of our innate empathy towards others, is what makes us human. To strip innovation and ingenuity out of the human equation is to strip the very thing that makes us unique as a species.
Matthew Manos is an MFA Candidate in Media Design at the Art Center College of Design. This is his thesis blog.