Box & Button (Workshop #004): Part 02

Continuing from day 1 of the Box & Button workshop, all of the participants reconvened in Art Center’s Ahmanson Auditorium to develop their team’s business. The participants entered the groups previously delegated to discuss the findings from their personal research and investigations over the past week. The groups were asked to spend the first 30 minutes discussing with their fellow partners the discoveries from their week long hiatus.

Each group was given a toolkit for developing a prototype to communicate and submit their venture for review. The toolkit consisted of a tub of clay, a business plan worksheet, and blank pieces of paper for sketches. Over the course of the next two hours, 10 businesses were developed based on the dehumanized entrepreneur’s vision (a selection of these businesses will be highlighted in separate blog posts to come). The participants consulted the facilitator for various rounds of critique and advice to ensure that the business created met the standards of the dehumanized entrepreneur’s output.

Upon receiving approval, one representative from each group approached the stage to deliver a pitch for their business, and officially submit their business plan (worksheet) and prototype (sketch or 3D mockup) for archival purposes.

In thinking about how to measure the success of these proposals, in the interest of developing the thesis work farther, I have come to the conclusion that the projects that were the most interesting were able to free themselves from any reference, and creatively find a cohesive narrative that was capable of connecting each of the dehumanized entrepreneur’s exported key terms.

Reflection / notes for improvement:

  • The setting in general needs to be considered as part of the design process for developing my thesis workshops further.
  • The prototypes, in combination with the business plans, added a lot to the project in terms of communicating these ideas. What other kinds of designed tools / artifacts can better foster these proposals?
  • For the next iteration, I would like to play up the backstory of WHY the participants are creating these businesses, making it clearer the role they are playing, as well as their own assumed weaknesses (inability, as humans, to perceive problems).
  • How can I better facilitate the elimination of reference to existing businesses? How can I better facilitate a cohesive narrative to connect the key terms to one another in innovative ways?

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