The “Company Purpose”

The argument of my thesis is that we (humans) will run out of ideas, and the ability to perceive problems, giving the illusion that all problems are solved, when indeed they are not, and thus making entrepreneurial practice obsolete. I am not arguing that, once these problems are laid out for us, we won’t be able to act upon them. We need an automated innovator, not a producer. Humans will always find a way to figure out how to make stuff work, that is not the issue I am concerned with. I’m interested in the lack of perception of these problems, the illusion that we are problem-less. Generating an entire business plan, then, would not be an appropriate approach to communicating this idea. Instead, I propose to build a robust Company Purpose generator.

The “Company Purpose,” or “Executive Summary,” provides a summary of all contents within a business plan. I am defining the Company Purpose as the basis of entrepreneurship as it represents the idea, or seed of an idea, as a whole. It is the only space in which the problem, opportunity, and solution are identified in one space, simultaneously. Therefore, every other component / section of a business plan exist solely to fill in the details of this all-encompassing statement – deeming them unnecessary components for this exploration. The following is an initial mock up of a potential structure for the more robust iteration of the “Company Purpose” algorithm:

This initial mock-up / prototype of the algorithm is an iteration on previous models, especially from the 1,000 Businesses project. This “template” is created by studying the patterns and trends within openly available business plans, on the internet, and averaging that content into this series of sentence structures. Check out some earlier iterations on this below:

These initial explorations were the seed of understanding how to discover the patterns in existing plans, but began to hold too much of a connection with mad libs. The reason I am not interested in that method is that it easily exposes the algorithm and, in doing so, eliminates the autonomous feel to the system. By adding more variations in grammar, etc. into this series of sentences, the template behind it’s creation gets lost – making it feel as though it were written by a human. I like that.


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