The top 10 jobs of 2010 did not exist in 2004, and the top 30 jobs of 2017 do not exist as you read this statement. This networked revolution begs for a new field of business, and new entrepreneurial intentions. [ ] is an incubator for imaginary business-design proposals. Working as fictional entrepreneurs, we seek out the voids and gaps within the daily lives of our future selves, and design for those situations, fulfilling needs that have yet to exist. Our products do not aim to predict the future or solve problems, but instead speculate in order to raise questions around today’s ramifications. As an organization, [ ] manufactures diegetic prototypes and opportunity-reports that aim to inspire and produce entrepreneurial vision, using business as a medium for design-research. Formally speaking, our work is not concerned with the conventions of current design systems (web 2.0, mobile apps, etc.). Instead, our renderings are inspired by the aspirations and aesthetics of the industrial revolution – a method of looking at the past to better understand the future in order to craft a more accessible and compelling visual strategy. The work is crafted through collaborative effort. After establishing and illustrating a design proposal and assembling a diverse team of consultants, [ ] engages in a series of explorations that dig deeper into the affordances of the original theory to create diegetic business, the tangible form of fictional entrepreneurship. While the breadth of [ ]’s research is wide, our current focus is on the potential for innovation within the context of bionic evolution.
Tag Archives: futurology
Beginning a collection of questions that highlight my various interests for further investigation, and design proposals / prototypes.
- If society lacks the capability to store knowledge on external devices, will we rely more on our own personal memory? If so, how can we access it better, faster, and easier?
- Can gaming be a powerful medium to produce accesible futuring perspectives?
- What if the future of mankind is not defined by time, but instead requires invention / entrepreneurship to spark bionic evolution?
- How can censorship be used as a method of creative self expression?
- How can design be a tool for crafting accessible futuring perspectives and outlooks?
- How can business and entrepreneurship be a medium for design research?
- What is the role of the business designer in the futuring practice?
The key to creating a Utopian vision of the future is community engagement and the collective agreement of the masses. As Peter Lunenfeld highlights in his book, “The Secret War of Downloading and Uploading,” a Dystopian vision, “Mutants in the Rosebowl,” is the default answer from designers of the future because utopia can not be agreed upon. Utopia is different for every individual, like a fingerprint, no one person’s perception of utopia can ever be the same and another’s. Dystopia, on the other hand, is widely agreed upon. How can we start planning for a more ideal future, designing one that we would actually appreciate engaging in dialogue around? How can we, as designers of the future, design “utopia” for a wide demographic that extends beyond ourselves? How can an entrepreneurial method / approach to thinking engage a wide audience, or at least one that is bigger than ourselves?
“These bespoke futures go beyond profit and loss statements, to create an opportunity space for the imagination, enabling individuals and independent groups to create visions of the future that inspire them. The point is to move from P&L to V&F—profit and loss to vision and futurity—from ROI to ROV –the Return on Investment to a Return on Vision.” – Peter Lunenfeld
Could we ever possibly design an ideal future for more than just ourselves? Can a non-bespoke future be of value in understanding what we do not want?