Tag Archives: opportunity

Database Content Creation Strategies

As mentioned in earlier posts, the business plan generator/algorithm works by pulling from a list of words that generate in the spaces allotted. It is stronger to use a process for authoring these lists that is objective (systematized / restricted) as opposed to subjective (authored by my own imagination) in order to provide the illusion of true artificial intelligence / automation. I have begun brainstorming strategies for discovering these words that matches the context of my thesis investigations.

The word-sets I need to create: “Problem”,”Opportunity”,”Market”, and “Genre.” Using twitter, a product invented in Silicon Valley (the target of the project), and the number 83 (the amount of cities in Silicon Valley), I have created a series of restrictions / guidelines for discovering each of these words. I have those posted here as well as some examples of what it produces.

Twitter (to find “problem”):

  1. search “annoying”
  2. “all” to reveal all related tweets in the search
  3. jump to the 83rd tweet
  4. record the “problem” evident in the tweet

Problems Generated: Shoulder injuries, Alcoholism, Bowlcut Hairstyle, too many drivers or over-population

Twitter (to find “opportunity”):

  1. search “awesome”
  2. “all” to reveal all related tweets in the search
  3. jump to the 83rd tweet
  4. record the “opportunity” evident in the tweet

Opportunities Generated: Talking animals, Bible Study

Twitter (to find “market”):

  1. search “these people”
  2. “all” to reveal all related tweets in the search
  3. jump to the 83rd tweet
  4. record the “market” evident in the tweet

Market Generated: People not from Seattle

It is interesting to compare this approach to word generation to the very first exercise I did in my thesis studies – the Serendipitous Business Model Generator (walking edition).

Business Generated: Park Benches for Dogs at Railroad Stations.

Moving forward, I will continue to collect these words as well as brainstorm and explore further strategies for objective content creation. I am interested in how the process of collecting can be one that is extremely extravagant and planned – almost an extension to the algorithm itself.

Business #00391 (Gravitator)

Gravitator is a product design-and-build company in the medical industry that is currently defining a new space for innovative opportunity: plane crashes. The company designs innovative chairs that prolong the life of airline passengers as they descend toward an inevitable death. The company was established on February 1st, 02012 by Daniel Choi, Esther Park, Angela Lee, Junhee Sim, Frederick Cheng, and Juae Park.

Through extensive research, and a series of controversial user-studies, the company discovered that most people involved in an airplane crash actually die before impact due a rapid increase of gravity over a short amount of time. This rapid acceleration of gravity forces blood to rush down from the brain, or flow up to the brain, making it very difficult for blood to cycle around the body which causes the passenger to die.

Astronauts experience a similar phenomenon upon entering zero gravity. To prevent death, astronauts sit on a specialized chair that massages and reclines them to help blood flow consistently during the extreme shift in gravity.

“Because astronauts endure intense and sudden increases in gravity while escaping the Earth’s gravitational pull, it’s important that they position themselves so that their bodies can deal with the increase in stress. By assuming a reclined position, astronauts distribute the stresses of takeoff across their bodies in a safe way. To that end, the chairs astronauts sit in during launch use this reclined configuration.” (source)

Gravitator’s prototype introduces the “astronaut’s chair” to the commercial airline industry. The Gravitator Massage Chair (GMC) is built specifically for aircrafts that carry a large amount of passengers. The chair is designed to prolong life, but is also built for comfort. Unfortunately this chair can not prevent plane crashes, but it can keep passengers alive as long as possible. GMC’s strategy is to target large airline companies, and is marketed as something that could, possibly, save (or at least prolong…) thousands of lives. Of course it is also branded as a very comfortable seat – an ideal feature for particularly long flights.

Business Model (Formerly Thesis Statement) v.6.01

I. Executive Summary:

[          ] is an incubator for imaginary business-design proposals. Working as fictional entrepreneurs, [          ] seeks out the voids and gaps within the daily lives of our future selves, and designs for those situations, fulfilling needs that have yet to exist. As an organization, we manufacture diegetic prototypes and opportunity-reports that aim to inspire and produce entrepreneurial vision, using business as a medium for design-research. Our products provide consumers accessible entry points to a critical dialogue around the future implications of today, and foster long-term thinking through fictional entrepreneurship. While the breadth of our research is wide, our current focus is on the potential for innovation within the context of bionic evolution.

II. Company Summary and Vision:

II a. Mission:

To foster long-term thinking in the field of entrepreneurship and innovate new approaches to business-design and entrepreneurial strategy.

II b. What is the critical need of our perceived or existing market?

Numbers are a hindrance on future-making skills. Producing cultural change is an act that is far too radical for a quantitative practice. Entrepreneurs often turn towards numbers to see how coordination or reallocation can be optimized to provide great benefit to either corporate or social entities. A quantitative and theoretical stance like this is actually crippling to the radical thinking an entrepreneur is capable of, limiting their ability to innovate that which does not exist and change the way we perceive the world around us, on both macro and micro scales. The top 10 jobs of 2010 did not exist in 2004, and top 30 jobs of 2017 do not exist today. This networked revolution begs for a new field of business, and new entrepreneurial intentions.

III. Three Niches

III a. Niche of Process

[          ] uses entrepreneurship as a method of design-research & design-futurology. This process allows us to embody complex outlooks in an accessible manner.

III b. Niche of Product

[          ] produces open-source outlook-reports and diegetic prototypes that create accessible entry-points to the future. Using fiction and design-thinking, we craft narrative visions that offer a unique perspective on human-future interaction. While our products and proposals do indeed exist in our present reality, they are not of much practical use, yet.

III c. Niche of Market

[          ] works with and for a wide range customer-base. Our products are designed with the intention of creating various entry points for a diverse clientele.